Relational Junction product suite helped Monumental to create an accurate localized version of their cloud data.
Monumental Sports & Entertainment (MSE) is the parent company of the NHL Washington Capitals, WNBA Washington Mystics, and the NBA’s Washington Wizards—as well as the owner/operator of the Verizon Center, a state-of-the-art 20,000 seat arena located in the heart of Washington, DC. To keep in touch with its current ticketholders, as well as ticket prospects and corporate and local partnerships, MSE maintains a large database that includes 1.2 million contacts.
Sports entertainment company needs helps syncing cloud and localized databases
ChallengeIn recent years the company started looking at ways to do more with all that data—and quickly faced some challenges. “About three or four years ago we started doing our CRM work out of our ticketing database–which is not what it’s really for,” explains Adam Falkson, MSE Senior Coordinator for Ticketing Analytics. “So we moved to a cloud-based solution, but with a cloud based solution you don’t have a localized database. That made it very hard to do deep dives into querying and report building.”
Falkson and MSE turned to Sesame Software and its Relational Junction product suite to help create an accurate localized version of all that cloud data. “Initially we looked at this as one-way, but we quickly realized the functionality of Relational Junction allowed us to push content back to the cloud–which was wonderful–and quickly began doing a synch in each direction,” Falkson says.
MSE currently has about 150 employees accessing that Cloud data through the front end and. Falkson notes Relational Junction provides him with peace of mind that all that data is replicated both in the cloud and on local servers so that it can be completely recovered in the event of an emergency. “If something goes wrong with the cloud we have it locally or we have a localized record of what the data was at that time,” he says.