Customer Case Study: Continental Batteries

A reliable battery distributor since 1932, strong customer relationships have enabled Continental Batteries to embrace tremendous growth, expanding to over 70 nationwide branches and 20,000 dealer locations.

Expansive battery retail business looks to streamline their data integration and transform their NetSuite data into actionable business intelligence- with little-to-no maintenance.

The Continental Batteries team needed to move their substantial NetSuite data to Oracle Autonomous Data Warehouse (ADW), to be used with Oracle Analytics Cloud (OAC) for business intelligence. After trying other migration and integration tools, they realized they needed a solution that would not require a lot of upkeep- they wanted a powerful, easy-to-use tool that needed very little maintenance. 

Sesame Software’s Relational Junction provided Continental Batteries with an instant data warehouse that quickly replicated their NetSuite data. From there, Relational Junction’s high volume data connectors enabled large volume data migration and integration from NetSuite to ADW. The Continental team was then able to easily apply OAC for their critical business intelligence. 

Relational Junction quickly built a fully automated data warehouse that perfectly mirrors Continental’s NetSuite data. No data mapping or data model maintenance is required, freeing up their time to focus on business insights. With continuous automated data synchronization, the Continental team can trust that their data is always fresh and up-to-date, for accurate reporting and analytics.

Relational Junction’s high volume data connectors provide efficient integration that scales to Continental’s data volume, allowing for fast, high-performance reporting and analytics. Patented technology eliminates bottlenecks and request time-outs that can cripple accurate reporting, ensuring seamless data integration. 


  • Rapid deployment enables Continental Batteries to shorten time to production 
  • Patented multi-threaded technology ensures Continental is equipped with the fastest possible data movement
  • Intelligent automation bypasses the need for maintenance, with high-volume data processing in near real-time 
  • Continental can trust that cloud schema changes are automatically updated, ensuring no broken data integrations
  • Frequent incremental replication keeps Continental Batteries’ reporting data warehouse in sync with their Cloud data
  • Continental’s total cost of ownership is lowered by eliminating the need for data modeling, database design, and data mapping – just click and load
“We found Relational Junction when searching for a quick-to-deploy solution that would accelerate our project timelines and streamline our integration processes. Our company had a hard time finding an integration service where post live maintenance would be very little-to-none. Relational Junction solved that problem for us in 2 ways. The first was giving us a solution that would closely mimic our data structure as it stood in our ERP system and copying that over to our external database. The second was easily setting up the integration where all table entities and table data would be integrated. This allowed us to view our external database as an extension to our ERP system rather than a standalone warehouse that would need configuration after new data sets were established. As for our direct contacts at Sesame Software, they have been exceptional. Very responsive and hands on during the integration process.”
-Joel Pintor, Jr., Development Manager

About Continental Batteries

With over 87 years of battery distribution experience, Continental Batteries provides their customers with ample battery knowledge, excellent products, and unwavering commitment. Wholesale and retail resources remain Continental’s greatest business priority- the team is proud of its many company-owned distribution centers and network of 20,000+ retail sellers and installers.

Find out how Relational Junction can help your business