Savvy data-dependent organizations know that converting cloud-based CRM data into true business intelligence doesn’t just happen without the right analytic tools – and the right integration and replication solution that can cost-effectively merge cloud-based data with other proprietary information.
New York-headquartered BetterCloud, the first SaaS Operations Management platform that empowers IT & security to define, remediate, and enforce management and security policies, found their integration and replication answer with Silicon Valley-based Sesame Software’s Relational Junction product suite.
“We use Relational Junction to move all the raw CRM data into our data warehouse, where we join it with other data so we can drive insights to every part of the business,” says Joe Iantosca, BetterCloud Vice President, Financial Planning & Analysis.
Iantosca adds the SQL warehouse also contains marketing automation, proprietary product data, and newsletter-related data that gets integrated with CRM content so that BetterCloud can provide hundreds of employees with the reports and business intelligence they need for day-to-day decision-making.
BetterCloud’s IT department found Relational Junction easy to install and operate, and Iantosca says the Sesame Software support team has been excellent in quickly resolving any issues that do arise.
To learn more about how BetterCloud was able to cost-effectively convert raw CRM data into actionable business insights with the help of Relational Junction, read the case study.
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