Created in 1975 with the merger of two French based spirits companies, Pernod Ricard is now one of the world’s largest alcoholic beverage corporations and the undisputed leader in the premium spirits industry, operating in more than 85 affiliates with 100 production sites that span the globe. Pernod Ricard has been able to sustain solid growth during its history thanks to a large portfolio of international brands and a high-end strategy, known as Primiumisation. It features 37 brands, including iconic names such as Absolut, Chivas Regal, Kahlua, Beefeater, Jameson, Ricard and Havana Club.
Wine and Spirits company needed an integration solution for its new company aquisitions
Salesforce, Fusion ERP, Oracle Cloud, Microsoft Power BI
“Before we implemented Relational Junction for Salesforce, each of our portfolio groups were spread out and difficult to analyze and manage. Now with Relational Junction, we have insights into each of the 37 brands and the company as a whole.”
Those data management issues are compounded each time Pernod Ricard acquires a new company and needs to quickly integrate data from the new firm into its company-wide operations. Even when both sides are using the same web-based software and cloud computing platform for customer relationship management CRM), there are often customized fields, applications, and distinct datasets that can quickly bring the data merger process to a halt.
“We never thought we’d have this level of visibility after so many acquisitions! We have been surprised with the success of the platform which is used for a number of applications not related at all with ‘classical’ CRM.”
Relational Junction’s simple setup and the support of Sesame Software developers in spotting and heading off potential problems has also helped Pernod Ricard accelerate the onboarding of other new acquisitions, while its automatic backup / restoration feature ensures regulatory compliance regardless of region.
With Relational Junction now a key tool supporting Pernod Ricard’s global data environment, company affiliates now have the flexibility and responsibility to develop their own applications, with a small, four-person French-based team overseeing all those efforts, imposing standard rules of development while managing the data security and use of custom fields.