Switching from Pardot to a new marketing platform can feel overwhelming – especially when it comes to your data. Pardot (now known as Marketing Cloud Account Engagement) is designed for B2B marketing, but as your business evolves, you may find that you need a platform better suited to your current goals. The big question is: how do you transfer all your Pardot data, including visitor and engagement data, without losing valuable insights?
The challenge is that most marketing platforms allow flat file imports for core user data, but that’s only part of the story. Engagement data, visitor tracking, and custom fields often don’t transfer as smoothly. Plus, data model changes, like different permissible values, new field structures, and duplicate handling, can complicate the process even more.
Common Challenges When Migrating from Pardot
Here’s where migration gets tricky:
✅ Loss of engagement and visitor data. While most platforms allow contact and lead imports, visitor activity and historical engagement data are harder to transfer.
✅ Data model changes. Different platforms have different field structures and allowable values, which means misaligned data could get lost or corrupted.
✅ Handling duplicates. Pardot used to enforce uniqueness by email address, but that’s no longer the case. Migrating to a system that handles duplicates differently can lead to conflicting records.
✅ Partial data imports. If a large import fails mid-transfer, you could end up with an incomplete or inconsistent data set.
How Sesame Software Makes Pardot Migration Easy
Sesame Software’s data replication solution solves these issues by providing a comprehensive backup of your Pardot data. Here’s how it works:
🔹 Full Data Backup: Sesame Software backs up all your Pardot data, including visitor data and engagement history — not just core user data.
🔹 Seamless Replication: Our solution replicates data into a relational database or flat files, making it easy to adjust field mapping to match the new platform.
🔹 Smart Handling of Data Model Changes: If the target system uses different field types, Sesame’s algorithms adjust accordingly to prevent data loss or corruption.
🔹 Fast, Reliable Transfer: Proprietary chunking and checkpointing algorithms reduce timeouts, data loss, and partial transfers — even with large data sets.
Protect Your Data During Migration
Switching marketing platforms doesn’t mean losing your data. With Sesame Software, you can confidently migrate your Pardot data while maintaining the integrity of your customer insights and engagement history.
Ready to make your migration seamless? Book a demo today and see how Sesame Software protects your data every step of the way!