Protecting Your Marketing Data Nurtures Relationships One thing most Salesforce users have noticed is their penchant for rebranding; it’s a recurring theme in their strategy. With over a decade of experience as a customer and partner within this ecosystem, users have come to embrace it as a part of their ongoing evolution. In this blog, we will explore the recent changes to Salesforce Marketing Cloud’s branding and discuss the importance of safeguarding your valuable marketing data. Additionally, we’ll introduce a solution, Sesame Software, that can help you seamlessly manage and protect your Salesforce data. Salesforce Marketing Cloud Rebranding When changes to the Salesforce Marketing Cloud were announced and initiated in 2022, the product renaming was meant to align names with their respective solutions, simplifying tool discovery for both new and existing customers. Let’s dive into what changed and how it was meant to clarify the offerings: These changes might seem significant, but they are part of a broader strategy. “Engagement” becomes the overarching theme for communication tools, acronyms are spelled out for clarity, and “Studio” is dropped for a more concise naming convention. What Remains Unchanged Protecting Your Marketing Cloud Data Businesses leverage Salesforce Marketing Cloud (SFMC) to revolutionize their … Continue reading Salesforce Rebranding and How to Protect Your Massive Amount of Marketing Cloud Data