Protecting Your Marketing Data Nurtures Relationships
One thing most Salesforce users have noticed is their penchant for rebranding; it’s a recurring theme in their strategy. With over a decade of experience as a customer and partner within this ecosystem, users have come to embrace it as a part of their ongoing evolution.
In this blog, we will explore the recent changes to Salesforce Marketing Cloud’s branding and discuss the importance of safeguarding your valuable marketing data. Additionally, we’ll introduce a solution, Sesame Software, that can help you seamlessly manage and protect your Salesforce data.
Salesforce Marketing Cloud Rebranding
When changes to the Salesforce Marketing Cloud were announced and initiated in 2022, the product renaming was meant to align names with their respective solutions, simplifying tool discovery for both new and existing customers.
Let’s dive into what changed and how it was meant to clarify the offerings:
- Messaging/Journeys ➔ Marketing Cloud Engagement: The Messaging and Journeys functions will now be known as Marketing Cloud Engagement. This shift underscores the focus on enhancing customer engagement.
- Interaction Studio ➔ Marketing Cloud Personalization: Interaction Studio is evolving into Marketing Cloud Personalization, emphasizing the tailored experiences it enables.
- Pardot ➔ Marketing Cloud Account Engagement: Pardot will now be known as Marketing Cloud Account Engagement, aligning it with customer engagement initiatives.
These changes might seem significant, but they are part of a broader strategy. “Engagement” becomes the overarching theme for communication tools, acronyms are spelled out for clarity, and “Studio” is dropped for a more concise naming convention.
What Remains Unchanged
- Product Functionality: Your favorite features and functions remain intact.
- Email Studio/Journey Builder/Mobile Studio: These names remain unaffected.
- Pricing & Packaging: How products are bundled won’t change.
- Features: Individual features within products will stay the same.
Protecting Your Marketing Cloud Data
Businesses leverage Salesforce Marketing Cloud (SFMC) to revolutionize their customer interactions, and to ultimately yield improved business outcomes. SFMC consolidates all marketing channels into a single hub, effectively managing both B2C and B2B relationships while providing a holistic perspective on each customer.
This robust, enterprise-grade digital marketing platform boasts an extensive API (Application Programming Interface) for seamless integration with other systems, scripting languages for personalized content, and SQL support for efficient data transformation and segmentation. With SFMC, you can seamlessly link every customer touchpoint across various channels. This empowers you to efficiently control messaging, respond to customer actions, and gain crucial insights that propel your business forward, all within a user-friendly framework.
Within SFMC, businesses hold a treasure trove of customer information, campaign data, and valuable insights that drive their marketing strategies. In today’s digital world, trusting a company with your data is a cornerstone of customer relationships. When customers know their data is safe and their privacy is respected, they’re more likely to engage with a brand.
Protecting data is not just a matter of good practice; it’s an absolute necessity. The consequences of a data breach or loss can be catastrophic, ranging from damaging brand reputation to legal repercussions and financial losses.
Enhancing Privacy with Sesame Software
Being proactive in protecting your Marketing Cloud data isn’t just about safeguarding information; it’s about nurturing relationships, ensuring compliance, and securing the future of your marketing efforts. By seamlessly integrating with Salesforce Marketing products, Sesame Software enables you to maintain complete control over your data, ensuring it is up-to-date, and readily accessible.
To better utilize this vast amount of Salesforce data, Sesame Software enables businesses to efficiently integrate and synchronize data between Salesforce and other data sources, including on-premises databases, cloud-based applications, and legacy systems.
Sesame Software provides a comprehensive solution for managing and safeguarding your critical data, including:
- Data Integration: Simplifies the process of integrating data from various sources into Salesforce. Supports both one-time data migrations and ongoing data synchronization. Connect Salesforce to databases like Oracle, SQL Server, MySQL, and more, allowing you to consolidate data from multiple systems into a unified view within Salesforce.
- Data Synchronization: Ensures that your Salesforce instance always has the most up-to-date information from other systems.
- Data Replication: Enables the creation of a copy of your Salesforce data in an external database. Allows for running complex analytics, reporting, and business intelligence tasks without impacting the performance of your Salesforce instance.
- Data Backup and Recovery: Provides data recovery and backup options to help safeguard your critical data.
Not only does utilizing Sesame Software have the technical capacity to support the vast amount of Salesforce and marketing data, but it also prevents the loss of time and money in manually recovering data and could prevent harm to your reputation in the case of a loss or breach leading to customer churn.
Once it’s properly protected, you are then able to connect and unify your data in the data warehouse. Then, utilize your BI tools for cohesive reporting.
Robust Data with Sesame Software
In a world where data is the center of marketing success, leveraging Sesame Software ensures that your Salesforce Marketing products data remains in your hands, allowing you to make informed decisions and execute campaigns with confidence. It’s the key to achieving peace of mind and maximizing the potential of your marketing efforts.
In summary, Sesame Software enhances Salesforce’s capabilities by providing robust data integration, replication, and management features. It enables businesses to leverage their Salesforce data more effectively, maintain data integrity, and streamline processes across the organization, ultimately leading to improved customer experiences and business outcomes.
If you have any questions or would like to explore how Sesame Software can benefit your business, feel free to contact us.
Not sure where to start?
We can help. Schedule a demo of Sesame Software today to discuss how we can help create a unified view of your data by bringing it all to one place with instant connections to on-premise or cloud enterprise applications or databases.