Customer Case Study: CrushPad


  • Crushpad is a San Francisco wine company that uses for its CRUSHNET online community for winemaking web site. Needed web site integration with to provide a Customer facing experience and an operational capability on the same data for internal support and sales staff
  • Salesforce API was complex, slow, and not 100% available for the volume and performance required.
  • Development costs and operational considerations made it impossible to interface the web site to directly.


  • Relational Junction
  • Bi-directional replication of data between the web site’s MySQL database and
  • Using as a data modeling tool as well as an operational interface
  • Customer-facing web site uses php programs, completely vendor-neutral solution


  • Consistent view of Salesforce data with the customer web site
  • Development time and complexity drastically reduced
  • 100% reliability
  • Very high performance
  • Full integration with without operational dependencies