Customer Case Study: AAPT
Australian telecommunications company, AAPT, first contacted Sesame Software with a project to protect, manage and integrate their in-house data for business critical customer analysis and single-view reporting. With sales offices spread across Australia, efficiency of analysis and reporting is important to corporate operations.
Two years later AAPT again contacted Sesame Software because they wanted to integrate their sales/CRM system, Salesforce, with their service assurance system, Clarify. AAPT’s data challenges were:
AAPT is one of Australia’s leading telecommunications companies, offering local and long distance voice, mobile, data and internet services for business, government and wholesale customers, via their extensive fiber network.
AAPT is 100% owned by Telecom New Zealand, New Zealand’s largest listed company and one of the top 20 largest companies listed on the Australian stock exchange.
Formed in 1991 as Telstra’s first competitor in long distance data services, today, AAPT has a three percent share of Australia’s $32 billion telecommunications market. AAPT is one of only three Australian telecommunications providers to own and operate a national voice and data network. Their Australian operations bring together approximately 1500 people across the country. Each month, the AAPT network:
Alex Youroukelis, Senior Systems Analyst AAPT
First Step – Simple Data Warehouse
AAPT selected Sesame Software’s Relational Junction for Salesforce to replicate their Salesforce data to an in-house Sybase data warehouse.
Next Step – Simple Data Integration
AAPT ran Relational Junction for Salesforce for several years and then added the Relational JunctionJunction ETL Manager to integrate their customer service data from Clarify with their Salesforce data.
Complete data integration for a comprehensive single customer view was completed quickly and efficiently.
Using Relational Junction, AAPT has successfully integrated all of their customer information across departmental databases providing the sales and services teams with a common view of each customer. AAPT evaluated other data integration solutions but none could provide the requisite functionality at a cost-effective price. AAPT is pleased with the responsiveness of the Sesame Software customer service and the AAPT team appreciated Sesame’s integration expertise which helped AAPT highlight and head off potential project issues before they occurred.
Relational Junction has also facilitated improved integration with the AAPT customer portal. The company has developed a custom portal for employees and customers to access the single customer view. The result is that everyone works more efficiently. Sales and service have complete visibility of the customers, their contact information, products and issues. Customers can see their data, modify their contact information, order products and raise trouble tickets.
Relational Junction has helped AAPT: Improve Business Processes, Increase Employee Productivity and Reduce Operating Costs.