Sesame Software unveiled its flagship product, Relational Junction for Salesforce, at Dreamforce ‘05 to an audience of 3500 attendees. At the time, this was the largest-ever on-demand computing expo and the third Dreamforce, featuring more than 100 companies demonstrating their salesforce.com-related solutions. Sesame Software had only two employees and four customers. CEO and Founder Rick Banister and VP of Sales David Hoydic staffed the booth, making several significant sales within weeks of the event. We learned several important lessons: wear comfortable shoes, don’t eat sushi from unknown restaurants, and arrive the day before the show. We end the year with our first six customers.