April 12, 2005 James Davis

Relational Junction Launches at Salesforce.com Integrationforce Day

Sesame Software released the full bi-directional capabilities of Relational Junction for Salesforce at Salesforce.com’s “Integrationforce Day” event in San Francisco. Business Objects sponsored a booth at this event showing Bay Area companies how they were able to use Relational Junction to integrate Salesforce.com with internal sales and marketing systems, migrate their legacy CRM systems to Salesforce, and provide sales executives with a data warehouse for complex reporting using their own BusinssObjects XI business intelligence product. This was the first public event attended by Sesame Software’s small staff, and generated awareness of how hub-based integration could serve so many purposes so easily.